PEOPLE. PARTNER. PLANET.
We are committed to not only providing healthy products for everyone but also improving farmers’ lives and conserving nature concurrently.
Using pesticides and shifting to industrial agriculture, farmers in Thailand are able to grow food faster and able to produce more goods. However, the consequence is a great tragedy. According to Thailand Development Research Institute (TDRI), the number of farmers in Thailand that are in debt has increased over the last 20 years. It is manifest that farmers in Thailand have continuously created more debts; in 2014, the amount of debt in the agricultural sector was increased by 11.8% compared to 2004, and the debts of agricultural households that are in the 20% richest group have about 6 times more debts compared to 20% of agricultural households in the poorest group (TDRI 2016).
The effect of using pesticides results in a severe threat to human health. In 1997, 16.35% or 89,926 farmers from 563,353 farmers that had blood tests were risked in affected by pesticides, and the rate is continuously increasing (BOED 2007). Srimook (2013) claimed that receiving a large amount of pesticides can lead to diabetes, paralysis, dementia, dermatitis, and other diseases.
Sources: TDRI, BOED
At Rambler, we support local farmers by practicing fair trade and purchasing various kinds of local produce.
So far, we have connected with 20 families of local organic farmers in the central area of Thailand. We anticipate that by 2030 we would be able to connect with at least 500 families of organic farmers around Thailand. We promote fair trade by offering our farmers reasonable prices for their organic produce (2-3 times higher than the conventional price). This not only means that we have more fruits and vegetables for our supply, but it also ensures the quality of soil and water and preserves biodiversity in many areas all over the country.
Having sufficient income would also result in a better quality of life for their families and their children’s education. Moreover, not only do farmers provide us with fresh and organic produce, but we also partnered up and create Smoothie recipes with the farmers in order to match the recipe with the produce they have.
WHO recommends that adults should consume at least 400 grams of fruits and vegetables per day, but most of us do not meet the recommendation. According to recent data from the Center for Disease Control and Prevention (CDC), only about 10% of adults in the United States are meeting those recommendations. The low percentage happens in other countries as well. This is one of the main causes that lead to NCDs which kill 41 million people each year and is the 1st cause of death equal to 71% of all deaths globally.
Moreover, the majority of fruit and vegetables in Thailand are contaminated with chemicals. Over half the samples of fruit and vegetables tested contained chemical pesticide residues. Fruit and vegetable from supermarkets labeled with the Q Mark were most frequently found to have problems (BIO THAI).
Consuming chemical contaminated fruit and vegetables results in severe health risks. Chemical fertilizers can cause problems with the heavy metals found in them. These include Lead, Mercury, Cadmium, and Uranium, which can have a negative impact on the kidneys, liver, and lungs. These heavy metals are also associated with other human health hazards. The health effects of pesticides depend on the type of pesticide. Some, such as organophosphates and carbamates, affect the nervous system. Others may irritate the skin or eyes. Some pesticides may be carcinogens. Others may affect the hormone or endocrine system in the body.
Sources: CDC, WHO, BIO THAI, US EPA, Drugwatcher
At Rambler, we encourage people to consume more fruit and vegetables by providing various kinds of accessible and healthy products made from organic produce that come directly from local farmers.
For example, with only one cup of GreenSmooth, customers will meet up to 50% of their minimum vegetables and fruit daily intake.
By 2030, we anticipate that over 10 million people in Thailand who are our consumers will not only meet recommended vegetables and fruit intake but also access to organic and non-chemical drinks and support local farmers.
“Nai Nam Mee Pla Nai Na Mee Khao”, an old Thai phrase, means that we have fish in the water and rice in the paddy field. Thailand has abundant food sources. Because the weather in Thailand is appropriate for agriculture, we have lots of fruit, vegetables, herbs, etc. Thai rice is one of the most delicious rice in the world and we have many foreign people who are passionate about Thai fruits.
All of these show how lucky we are. We live in a country that has a lot of resources, especially food, but now, we are destroying our treasure.
People changed the way they live; they shift from self-reliant agriculture to industrial agriculture. They neither ponder about the environment nor consider the quality and safety of the commodity. They use lots of machines and chemicals in planting, and the purpose of growing food is only for reciprocating market demand, and capitalism, mainly aims at a profit. According to the Office of Agricultural Economics, in 2011, Thailand imported 164,383,000 kg. of all types of pesticide combined which is worth 22,070 million baht, and the rate tends to increase every year (Office of Agricultural Economics 2016).
The result of using pesticides not only affects humans but also the environment. Zimmermann (2015) claimed that using pesticides has severe effects on the environment and biodiversity losses. Firbank (as cited in Reuter and Neumeister 2015, p. 41) stated that one of the main causes of reducing species diversity in Great Britain is pesticides.
Farming by aiming at quantity to reciprocate the market has great impacts on the environment. Nowadays many farmers grow only one or two types of economic plants in order to reciprocate the market. This does not only risk them in danger by market price decreasing but also escalates environment degradation and natural resource depletion. Farmers destroy the ecosystem by planting only one or two types of plants; animals and other organisms are lack habitat, as a result, they gradually disappear. Because farmers break down the ecosystem, they are inevitably forced to use pesticides in growing their plants. This results in soil degradation and other degradation of natural resources such as deforestation. In 1961, 53.33% of land in Thailand are forest (Seub Nakhasathien Foundation 2016), but, in 2012, the number decreased to 33.40% (LDD 2012). Also, in 2012, Thailand has 46.50% of its land as an agricultural area, and 75% of agricultural land has been degraded (LDD 2012).
At Rambler, we protect our planet and enrich biodiversity by increasing regenerative agriculture areas, supporting local seasonal plants, implementing circular economy, and minimizing plastic packaging.
We aim to increase the land used for organic farming in Thailand by 2,000 acres or 1.4% in total. This not only means that we have more fruits and vegetables for our supply, but it also ensures the quality of soil and water and preserves biodiversity in many areas all over the country.
For the packaging, we use eco-friendly materials that have the least impact on the environment. For example, we use plant-based degradable cups for our fresh blended smoothie and glass for the take-home smoothie. We also use kraft paper instead of plastic striker for our packaging to make sure we do not create more plastic waste which will turn back to people's bodies in the form of microplastic.
We practice circular economy by turning all of the food waste in every process into organic compost and using them at our learning center where we grow lots of fruit and veggies and open for everyone to come and learn about regenerative agriculture and organic farming.